
About CineTraits
The Definitive Cinema Lens Database
Meet the team behind CineTraits — working to demystify the cinema lens market by building the most comprehensive, rigorously tested resource for cinematographers to understand lens character, compare optical traits, and make informed creative choices.
The Team
Meet the People Behind CineTraits

Co-Founder
Samuel Bignell
Background
Nine years in the film industry working as a cinematographer and videographer under his own production company, Red7Studios. In recent years, also creating Amber7Cine for mic mount replacements on Sony cameras.
Role in CineTraits
The physical curation of optics at CineTraits, from sourcing lenses, to hands-on testing, to marketing each set and helping brands showcase what makes their glass unique.
Vision & Philosophy
Empowering creators, filmmakers, cinematographers and photographers to finally understand the visual differences between lenses and helping brands showcase what makes their lens set so unique, so the right creative can find the right glass for their particular vision.




Co-Founder
Tech Support Alex
Background
Experienced developer involved in a wide range of different projects with a focus immersive user experiences across freelance, agency, and in-house work. Always passionate about solving tough technical challenges and working closely with Samuel on the next exciting project.
Role in CineTraits
Leading the technical direction to enable the best digital experience for CineTraits. Providing technical support, ensuring your problems get fixed fast.
Vision & Philosophy
Building this experience with you in mind, providing a clear and modular system that allows CineTraits to have the dynamic content you want to see.

The
Lens Gurly
Role in CineTraits
The Lens Gurly.... What more is there to say.
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Learn about our mission